CAREER

INTENNSE TENNIS | NBA | PILOT CONTENT | SCARY MOMMY | TBS

live & post production

INTENNSE TENNIS | NBA 2K LEAGUE | TBS | FX | AMAZON PRIME | AMC

partner brands

About

Content consumers crave authenticity. Brand affinity is built through organic storytelling that offers fans the access they love.

This is how brands break through. This is where I’ve spent my career.

For nearly two decades, I’ve helped organizations become media brands. I’m known for building collaborative, high-performing creative teams, developing brand strategy, establishing operational discipline and executing ambitious, award-winning storytelling that grows audiences, strengthens businesses, and builds lasting loyalty.

I thrive at the intersection of creative vision and executive-level operational leadership. Building brands, managing multimillion-dollar budgets, aligning stakeholders, and creating environments where great ideas consistently become measurable business results is where I’m at my best.

Career highlights

• Built content organizations for startup and global sports brands including INTENNSE and the NBA.

• Grew social audiences 730% YoY and engagement 607% YoY through audience-first storytelling.

• Managed $3.5M+ budgets while generating $500K in operational savings.

• Produced award-winning campaigns the NBA, Amazon Prime, Turner, NBCUniversal, FX, AMC, and Warner Bros. Discovery.

• Developed premium branded partnerships with Google, AT&T, Coinbase, SoFi, Wilson, Anheuser-Busch, and Mondelez.

• Generated millions of monthly views through original storytelling across broadcast, YouTube, social, and digital platforms.

AWards

• 2023 Tempest Award: NBA 2K League - Console Esport of the Year

• 2022 Tempest Award: NBA 2K League - Innovator During the Covid-19 Pandemic

• 2020 & 2021 Tempest Award: NBA 2K League - Best Sports/Sim Event/League

• 2020 Tempest Award: NBA 2K League - Esports-Themed Program/Documentary

• 2019 Cynopsis Model D Award: NBA 2K League - Best Branded Sports Web Series (Locked In powered by AT&T)

• 2011 Promax Gold: March Family Guy-ness - Stunt Campaign